Event News Hookah Club Show 2021

Hookah Club Show 2021 - What news will there be in the hook market in 2021?

From 2021 May 1 until May 3. Hookah Club Show 2021, the largest hookah exhibition, will take place in St. Petersburg.
The main innovation this year is Show Time, a time when all companies can make noise and express themselves through sound and music. On the last day at 17:00, the sound restriction will be removed and each stand will become a separate stage area.
The highlight of the Show Time will be a concert by a secret performer from DUFT. It will take place on a specially built stage in a huge space between pavilions, between pavilions F and G.

• In addition, there are new rules for the entertainment of the "Classic Hookah" competition this year. This happens in 3 stages. In the first, everyone who registers for the competition enters the selection stage directly at the show: they answer 20 questions from the history of the classic hookah.
• Only 10 participants will be admitted to the second round, which follows the classic rules.
• In the third round, the jury members will throw 5 hookahs themselves, and participants will have to determine what the taste is in the hookahs. It will be a more challenging but more fun race.

The winners of the new Hookah In innovation competition will take part in the exhibition.
The seminar area will feature the most interesting presenters from industry, and we were not limited to hookah topics, there will also be topics of professional restaurants, history and medicine.
A three-day stream will be broadcast live from the exhibition. The presenters will come to each stand and tell foreign colleagues about each product of the exhibition. The traffic will be bilingual in Russian and simultaneous translation into English.
We decided to interview the best producers about what they prepare for the visitors of the exhibition.

Burn Hookah Tobacco

The company is preparing many new products in a huge area of almost 500 square meters. We are looking forward not only to the delivery of all 4 products of the company (Burn, Blackburn, B3, Peter Ralph), but also to the introduction of a new strong product and a new product together with Timati.
Perhaps it will be very interesting until the company provides more information yet.

Duft Tobacco

This year, the company became the general sponsor of the exhibition, its area exceeds 1,500 square meters. We will see Checkmate, Pheromone, the classic tobacco line, as well as a new product with Morgenstern. Each product and direction will have its own island: dufa, pheromone, maté, morgenshtern, duft clothing and 2 islands that will represent a new business direction (you will learn at the exhibition). The premiere of the main line - 6 new flavors. Also a special big surprise!

Darkside Tobacco

This year, the company has ceased to be the main sponsor of the exhibition, but given the difficult years, this decision seems quite logical.
The company does not reveal its secrets, but it seems logical to us that new Shot flavors, new accessories and new interesting marketing solutions will appear.
We note separately that given the small stand of the company, there is a high probability that there will be interesting company parties in the evening after the exhibition.

Must Have Tobacco

Must Have guys feel great on the market even without famous new products, so they don't prepare anything special for the show. There they will present all the latest innovations, but we believe the guys will find something to please their fans.

Spectrum Tobacco

At that, the guys decided to continue doing what they know best - a great high quality product. The focus will be on tobacco and, to a lesser extent, branding. There will be 2 large tasting areas where each visitor can get acquainted with the full range of Spectrum flavors. And in the classic and strong line, there are already 73 of them.
It’s too early to tease the details. It's just a hint that Spectrum is rethinking itself this year as a brand and opening up a new perspective for visitors.

Chabacco

Chabacco will unveil the mainline brand change, show one new one, which will already be on sale in May, and announce another, which will be released in the summer. Very powerful, will wait and will definitely visit their booth.

Bonche

At the Bonche stand you will find tastings of new scents, a presentation of cooperation with Maklaud and new accessories.
We at least advise visiting them and tasting their whiskey flavors.

Asman

The company will cooperate and produce a new taste of Asman
Trials for the new product will be three times greater. The new product is strong tobacco
It will be possible to smoke a new product and a new taste of Asman on the stand, but it will only be possible to access it using a telegram robot, which will be launched for the event.

Alpha Hookah

Alpha Hookah will present a series of new accessories and a very special X-Series, which the guys have been preparing for for the last six months.
It is a large-scale project that will become the basis for a great interactive experience on the stand.

Vintage

Ancient innovations of HCS 2021:

For the first time, antique stainless steel hookahs with precious wood and stabilized material overlays will be presented, as well as new cups made of black ceramic mass, as well as hookah bags.

Jam

At the Hookah Club Show 2021, the company will present new flavors, and maybe something else. There will also be an interesting performance by a DJ from Moscow at the company's stand.
On our own behalf, we would like to add that we traditionally organize invitations for invited guests in the Expert bar, this time it will be Slava KMTM and Lev Ramazzina, as well as Treha.

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